Medici Motors draws its name and inspiration from the
Medici, the great Florentine patrons of the arts and sciences
whom historians credit for ushering in the Renaissance.
In surveying the automotive landscape, the Founder of Medici
Motors was frustrated by the lack of artistic design with today’
s automobiles. Style-driven design, the hallmark of the
1920s through 1930s and the 1950s through the 1960s, was
seemingly all but extinct . Cars from those eras, including
Bugatti, Delahaye and Talbot, were achingly beautiful and
unavoidably enticing. Not only were today's automobiles
lacking style, but they exhibited a fundamental lag in
technology with nearly all cars still being powered by fossil
Medici Motors was formed in order to usher in a Renaissance
in automotive design. Each and every vehicle to be offered
for sale by Medici Motors will be created by artists and
craftsmen, whether it be a sports car, pick-up truck, four-door
sedan, mini-van or entry level economy car. The purchaser
of a Medici vehicle is rewarded for his or her appreciation of
art and design and will drive their Medici with proud
distinction and a correspondingly high resale value.
Unlike today’s other automobile companies, which tend to be
run by dispassionate bean-counters, Medici Motors was
created and is managed by passionate car enthusiasts,
artists, scientists and engineers. The rebirth of the avant-
garde automobile is now at hand.
THE MEDICI: A HISTORICAL OVERVIEW
The Medici family is credited with ushering in the
Renaissance, the period that marked the rebirth of the arts
and sciences and which brought an end to the Dark Ages.
The Medici, who would become the richest in Europe,
invested vast sums of money into their city, making Florence
the world’s most beautiful city. Even today, visitors to
Florence marvel at the spectacular art and architecture. The
Medici family supported artists directly. Then, much like
today, artists worked by commission.
The Medici commissioned the creation of countless works of
art from countless artists. Their works were featured in
Florence and throughout Italy, including Michelangelo’s
painting of the alter wall of the Sistine Chapel.
The Medici’s Florence became the cultural center of Europe
and was known as an art center and cradle of New
Humanism. They also funded the largest library in Europe.
They founded the Platonic Academy and supported artists by
feeding them, educating them, and providing them with the
necessities. These artists included Leonardo da Vinci,
Michelangelo, Donatello, Raphael, Fra Angelico and Peter
The Medici family literally funded the rebirth of learning in
Europe and under their patronage the Renaissance
flourished. The Medici's own personal collections form the
heart of Florence’s Uffizi Gallery.
The Medici’s were more than patrons of the arts, they were
patrons of science. Perhaps the most notable scientist they
supported was Galileo Galileo. Galileo tutored multiple
generations of Medici children. During the Inquisition, when
Galileo was charged with heresy, the Medici family provided
Galileo with a safe haven for many years. Galileo would
name Jupiter’s four largest moons after four of the Medici
children he tutored, although the names Galileo used are not
the names currently used.
In addition to being great patrons of the arts and sciences,
the Medici’s were successful merchants and businessmen.
They created the Medici Bank, one of the most respected
and prosperous in Europe. They’re also credited with
developing the double-entry bookkeeping system for tracking
credits and debits.
The cultivation of art and science by the Medici inspires a
similar rebirth in the automobile industry; a rebirth to be
spearheaded by Medici Motors.